E-mail newsletters are of great concern to many companies at the moment. Many newsletter senders are currently cleaning up their mailing lists and asking subscribers to opt in again, as the Basic Data Protection Ordinance (DSGVO) places high demands on data economy and information. You will certainly also receive the one or other e-mail asking you to click to document again – or possibly for the first time – your agreement to receive commercial e-mails. No wonder, because otherwise companies risk high fines or warnings.<\/p>\n
However, documentation using the double opt-in process is only one of the challenges currently faced by newsletter senders. Another problem is that, according to experts, providers such as Mailchimp & Co. are not yet fully compliant with the DSGVO. Companies that send their e-mail newsletters with such a provider are currently looking for a secure alternative.<\/p>\n
<\/p>\n
Today, hardly anyone gives you as a company an e-mail address so radiant with joy. In email marketing there is uncertainty on both sides, among the senders and recipients of newsletters.<\/em><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ specialty=”off” prev_background_color=”#ffffff” next_background_color=”#ffffff” _builder_version=”3.2.1″ background_color=”#dbdbdb”][et_pb_row][et_pb_column type=”1_2″][et_pb_code admin_label=”Datenspeicherung” _builder_version=”3.2.1″][card title=\"Data storage\" text=\"text-darken-3 grey\" title_color=\"blue\"]<!– [et_pb_line_break_holder] –><p>Problem:<\/p><p>Companies often have doubts whether it is a good idea to store the e-mail addresses of their leads and newsletter recipients at newsletter providers abroad. And rightly so, because the legislator has recently made high demands on order data processing, especially if the processor is based in a third country whose data protection standards do not correspond to those in the EU.<\/p><p>Solution:<\/p><p>Specialized all-in-one providers for email marketing were often a convenient solution in the past, especially since their services are free up to a certain volume. But even without Mailchimp & Co. companies are well advised to store and use the addresses of their newsletter recipients themselves or together with a trusted provider within the EU.<\/p><!–[et_pb_line_break_holder] –> [\/card][\/et_pb_code][et_pb_code admin_label=”E-Mail-Versand” _builder_version=”3.2.1″][card title=\"E-Mail-Versand\" text=\"text-darken-3 grey\" title_color=\"blue\"]<!– [et_pb_line_break_holder] –><p>Problem:<\/p><p>Unsolicited e-mails are annoying and involve legal risks. Unsuccessfully or insufficiently optimized email delivery channels worsen the deliverability and reputation of your email sender domain.<\/p><p>Solution:<\/p><p>Define together with your IT or your service provider exactly the dispatch route of your newsletter. Which SMTP gateways are used to send e-mails? Are they signed with DKIM, authorized with SPF and controlled with DMARC? How are bounces handled? Is there a reputation control that evaluates the feedback of the e-mail recipients and ensures that no third parties successfully send spam on behalf of your company?<\/p><!–[et_pb_line_break_holder] –> [\/card][\/et_pb_code][\/et_pb_column][et_pb_column type=”1_2″][et_pb_code admin_label=”Sicherheitskonzept” _builder_version=”3.2.1″][card title=\"Security concept\" text=\"text-darken-3 grey\" title_color=\"blue\"]<!– [et_pb_line_break_holder] –><p>Problem:<\/p>Companies that entrust their newsletter to one of the major budget\/free providers are usually fobbed off with general statements on data security. Many providers are currently not yet subject to the EU standard clauses or are consoling themselves to a later date.<\/p><p>Solution:<\/p><p>Companies can take the subject of e-mail marketing completely into their own hands – or work together with a local provider with whom they conclude a contract for order data processing and who is bound by contract – so that the processes relating to data security and data protection are also at a controllable level. How is the Newsletter Tool protected against hacker attacks? Will personal data actually be deleted if requested? These aspects must be clearly clarified.<\/p><!–[et_pb_line_break_holder] –> [\/card][\/et_pb_code][et_pb_code admin_label=”Laufende Optimierung” _builder_version=”3.2.1″][card title=\"Running Optimization\" text=\"text-darken-3 grey\" title_color=\"blue\"]<!– [et_pb_line_break_holder] –><p>Problem:<\/p><p>If nobody has an eye on the reaction of the recipients to your e-mails, give away the potential of your leads and thus real money.<\/p><p>Solution:<\/p><p>The most important thing about email marketing is the evaluation of reactions. Companies that regularly check opening and click rates as well as cancellations have a clear advantage. You can see with which subject lines, calls for action and content commitment can be achieved. If you learn what works and what doesn’t, you make more of your most important business capital – customers and prospects – than the e-mail sender who just pushes the button and waits.<\/p><!–[et_pb_line_break_holder] –> [\/card][\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ specialty=”off” prev_background_color=”#dbdbdb” next_background_color=”#000000″ _builder_version=”3.2.1″ custom_padding=”||0px|”][et_pb_row][et_pb_column type=”1_2″][et_pb_text _builder_version=”3.2.1″]\n We would be happy to support you in implementing your individual newsletter solution. Instead of an off-the-peg solution with unpredictable partners overseas, we provide you with a newsletter system in your own corporate design with forms and processes within your own responsibility and domain. We work in accordance with data protection regulations, protect your newsletter tool comprehensively against hacker attacks and spam attacks and, in particular, implement exactly the processes you desire. This gives you an email marketing solution within a short time that is both flexible and extremely powerful (whether 50 emails are sent per month or 500,000) and covers all aspects of data protection, sender reputation and integration into your company’s policies and processes that are important today.<\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][et_pb_image _builder_version=”3.2.1″ src=”https:\/\/www.lotsofways.de\/wp-content\/uploads\/2018\/05\/Statistik_Oeffnungsraten_E-Mail-Newsletter.png” alt=”Statistics Opening Rates E-Mail Newsletter” title_text=”Statistics Opening Rates E-Mail Newsletter” \/][et_pb_text _builder_version=”3.2.1″]\n Statistics of opening, click and deliverability rates for a newsletter solution set up by us<\/em><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=”1_2″][et_pb_text _builder_version=”3.2.1″]\n The above contact form works encrypted on your site without any technical requirements. If you want to communicate with us permanently encrypted by e-mail and are familiar with the use of PGP encryption, please use the Public PGP Key of Bernhard Jodeleit, founder of Lots of Ways GmbH.<\/p>\nFor questions, please contact the author of this article:<\/h3>\n[\/et_pb_text][et_pb_team_member name=”Bernhard Jodeleit” position=”Owner and Founder, Lots of Ways GmbH” image_url=”https:\/\/www.lotsofways.de\/wp-content\/uploads\/2011\/11\/Bernhard-Jodeleit.jpg” facebook_url=”https:\/\/facebook.com\/jodeleit” twitter_url=”https:\/\/twitter.com\/jodeleit” google_url=”https:\/\/plus.google.com\/+BernhardJodeleit” linkedin_url=”https:\/\/linkedin.com\/in\/jodeleit” box_shadow_horizontal_image=”0px” box_shadow_vertical_image=”2px” box_shadow_blur_image=”18px” box_shadow_spread_image=”0px” box_shadow_position_image=”outer” _builder_version=”3.0.82″ box_shadow_horizontal=”0px” box_shadow_vertical=”2px” box_shadow_blur=”18px” box_shadow_spread=”0px” box_shadow_position=”outer” saved_tabs=”all” animation=”off” background_layout=”light” module_id=”whitebgr” global_module=”145674″ \/][\/et_pb_column][et_pb_column type=”1_2″][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.2.1″ custom_padding=”2%|||”][et_pb_column type=”4_4″][et_pb_code _builder_version=”3.2.1″][card color=\"blue\" text=\"white\"]<!–[et_pb_line_break_holder] –>Are you interested in an individual newsletter solution for your company made in Germany? We look forward to hearing from you using the following (secure) contact form.<!–[et_pb_line_break_holder] –>[\/card][\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ _builder_version=”3.0.106″ global_module=”147426″ prev_background_color=”#000000″ next_background_color=”#2196f3″][et_pb_row global_parent=”147426″ _builder_version=”3.0.106″][et_pb_column type=”1_2″][et_pb_text global_parent=”147426″ _builder_version=”3.0.106″ background_layout=”light”]\n[card title=\"Contact\" text=\"text-darken-3 grey\" title_color=\"blue\"]\nYou need an offer or have questions? We would love to hear from you. Please use our contact form or give us a call: +49 7471 7020540. Please use our PGP-encrypted contact form if needed. All entries are optional. Your data will only be used to answer your individual enquiry and will subsequently be deleted.
\n[\/card]\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][et_pb_text global_parent=”147426″ _builder_version=”3.0.106″ background_layout=”light”]\n[card title=\"Encryption\" text=\"text-darken-3 grey\" title_color=\"blue\"]\nAll information is optional. Please remember to indicate your e-mail or telephone number so that we can reach you. You have the option of encrypting your entire message with OpenPGP. This means that it can only be decoded by Bernhard Jodeleit, owner of Lots of Ways GmbH. This is very simple: Enter your message, click on the following button “Encrypt” and then transmit the encoded message to us.
\n[\/card]\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row global_parent=”147426″ _builder_version=”3.0.106″ custom_margin=”||-200px|”][et_pb_column type=”1_2″][et_pb_code global_parent=”147426″ _builder_version=”3.0.106″ text_orientation=”center” module_class=”materializer”][cryptbutton keyurl=”https:\/\/www.lotsofways.de\/wp-content\/uploads\/pgp\/Bernhard_Jodeleit_pub.asc” textarea=et_pb_contact_message_1 class=”waves-effect waves-light btn blue white-text”]Encrypt entered text <sup><strong>*<\/strong><\/sup>[\/cryptbutton]<br \/><br \/><sup><strong>*<\/strong><\/sup><small> Press button only after complete text input!<\/small>[\/et_pb_code][\/et_pb_column][et_pb_column type=”1_2″][et_pb_contact_form global_parent=”147426″ _builder_version=”3.0.106″ title=”Encryptable form for your message to us” success_message=”Your message has been sent! Did you include contact data? If not, please send them after reloading this page.” captcha=”on” use_redirect=”off” custom_button=”off” button_icon_placement=”right” email=”b@jodeleit.com” background_color=”#ffffff” title_font=”|||on|||||” title_font_size=”16″ border_width_all=”1px” border_color_all=”#2196f3″ custom_css_main_element=”padding: 40px;||box-shadow: 0 0 20px rgba(0,0,0,.1);||margin-bottom: -200px;||background: #ffffff !important;||position: relative !important;||z-index: 1;||”][et_pb_contact_field field_title=”Your name, your e-mail \/ contact details and your message (can be encrypted if desired, after complete input press the button %22Encrypt your text%22)” field_type=”text” field_id=”Message” required_mark=”on” fullwidth_field=”on” _builder_version=”3.0.106″ checkbox_checked=”off” checkbox_options=”%91{%22value%22:%22Nachricht%22,%22checked%22:0}%93″ radio_options=”%91{%22value%22:%22Nachricht%22,%22checked%22:0}%93″ select_options=”%91{%22value%22:%22Nachricht%22,%22checked%22:0}%93″ min_length=”0″ max_length=”0″ allowed_symbols=”all” conditional_logic=”off” conditional_logic_relation=”off” use_background_color_gradient=”off” background_color_gradient_start=”#2b87da” background_color_gradient_end=”#29c4a9″ background_color_gradient_type=”linear” background_color_gradient_direction=”180deg” background_color_gradient_direction_radial=”center” background_color_gradient_start_position=”0%” background_color_gradient_end_position=”100%” background_color_gradient_overlays_image=”off” parallax=”off” parallax_method=”on” background_size=”cover” background_position=”center” background_repeat=”no-repeat” background_blend=”normal” allow_player_pause=”off” background_video_pause_outside_viewport=”on” form_field_text_shadow_style=”none” box_shadow_style=”none” form_field_text_shadow_horizontal_length=”0em” form_field_text_shadow_vertical_length=”0em” form_field_text_shadow_blur_strength=”0em” \/][et_pb_contact_field _builder_version=”3.0.106″ field_id=”Consent” field_title=”Consent” field_type=”checkbox” checkbox_checked=”off” checkbox_options=”%91{%22value%22:%22I consent to the collection and processing of my data from the contact form to answer my inquiry. My data will be deleted after the request has been processed. I can revoke my consent at any time for the future by e-mail to info @ lotsofways . de.%22,%22checked%22:0}%93″ radio_options=”%91{%22value%22:%22%22,%22checked%22:0}%93″ select_options=”%91{%22value%22:%22%22,%22checked%22:0}%93″ min_length=”0″ max_length=”0″ allowed_symbols=”all” required_mark=”on” conditional_logic=”off” conditional_logic_relation=”off” conditional_logic_rules=”%91{%22field%22:%22message%22,%22condition%22:%22is%22,%22value%22:%22%22}%93″ use_background_color_gradient=”off” background_color_gradient_start=”#2b87da” background_color_gradient_end=”#29c4a9″ background_color_gradient_type=”linear” background_color_gradient_direction=”180deg” background_color_gradient_direction_radial=”center” background_color_gradient_start_position=”0%” background_color_gradient_end_position=”100%” background_color_gradient_overlays_image=”off” parallax=”off” parallax_method=”on” background_size=”cover” background_position=”center” background_repeat=”no-repeat” background_blend=”normal” allow_player_pause=”off” background_video_pause_outside_viewport=”on” fullwidth_field=”on” form_field_font_size=”10″ form_field_font_size_tablet=”10″ form_field_font_size_phone=”10″ form_field_text_shadow_style=”none” box_shadow_style=”none” \/][\/et_pb_contact_form][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”off” specialty=”off” _builder_version=”3.0.106″ background_color=”#2196f3″ custom_css_main_element=”position: relative;||z-index: 0;||” prev_background_color=”#ffffff” global_module=”147427″][et_pb_row global_parent=”147427″ _builder_version=”3.0.106″ custom_padding_last_edited=”on|desktop” custom_margin=”50px|||” custom_margin_tablet=”100px|||” custom_margin_last_edited=”on|phone” background_color=”rgba(255,255,255,0)”][et_pb_column type=”1_2″][et_pb_text global_parent=”147427″ _builder_version=”3.0.106″ background_layout=”dark”]\nIf needed: Permanently encrypted communication with us<\/h4>\n