{"id":147082,"date":"2017-12-01T17:35:52","date_gmt":"2017-12-01T16:35:52","guid":{"rendered":"http:\/\/www.lotsofways.de\/?p=147082"},"modified":"2017-12-01T17:35:52","modified_gmt":"2017-12-01T16:35:52","slug":"reading-tips-of-the-week-12-01-17","status":"publish","type":"post","link":"https:\/\/www.lotsofways.de\/en\/reading-tips-of-the-week-12-01-17\/","title":{"rendered":"Reading tips of the week: 12\/01\/17"},"content":{"rendered":"[et_pb_section bb_built=”1″ custom_padding=”200px||200px|” _builder_version=”3.0.89″ background_image=”https:\/\/www.lotsofways.de\/wp-content\/uploads\/2017\/12\/lesetipps-01-12-kl.jpg” parallax=”on” background_color_gradient_overlays_image=”off”][et_pb_row parallax_method_1=”off” _builder_version=”3.0.89″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” background_color_gradient_overlays_image=”off” make_fullwidth=”on”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.89″ background_color_gradient_overlays_image=”off” background_layout=”light”]\n

Reading<\/span> tips<\/span> of<\/span> the<\/span> week<\/span>
\nabout<\/span> content<\/span> and<\/span> digital<\/span> strategy<\/span><\/h1>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.0.89″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” background_color_gradient_overlays_image=”off” make_fullwidth=”on”][et_pb_column type=”1_2″][et_pb_text _builder_version=”3.0.89″ background_color_gradient_overlays_image=”off” background_layout=”light”]\n

Amazon patents video discount, <\/span>
\nLink tips from the lawyer, <\/span>
\nSEO metrics and<\/span>
\nthe ‘Content Shock’ <\/span><\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.0.89″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” background_color_gradient_overlays_image=”off” background_color=”rgba(255,255,255,0.78)” box_shadow_style=”preset1″ make_fullwidth=”on” custom_padding=”50px|50px|50px|50px” box_shadow_color=”rgba(255,255,255,0.3)” box_shadow_horizontal=”2px” box_shadow_spread=”8px”][et_pb_column type=”3_4″][et_pb_image admin_label=”Amazon Echo and Macbook with keyboard” src=”https:\/\/www.lotsofways.de\/wp-content\/uploads\/2017\/12\/amazon.jpg” alt=”Amazon Echo and Macbook with keyboard” _builder_version=”3.0.89″ show_in_lightbox=”off” url_new_window=”off” background_color_gradient_overlays_image=”off” use_overlay=”off” always_center_on_mobile=”on” force_fullwidth=”off” show_bottom_space=”on” \/][\/et_pb_column][et_pb_column type=”1_4″][et_pb_text _builder_version=”3.0.89″ background_color_gradient_overlays_image=”off” background_layout=”light” text_font_size=”20px” text_text_color=”#494949″ text_font_size_phone=”16px” text_font_size_last_edited=”on|phone”]\n

Amazon Patents Discounts Against Consumption of Advertising Videos<\/span><\/h2>\n

Amazon has patented a feature that allows customers to receive discounts for viewing advertising. Soon, customers who watch advertising videos and interactive content could receive discounted prices or similar benefits. An example of this is that a customer can view a video ad on the detail page of an item, such as a product review. If the customer sees more of the ad, the price displayed for the item decreases. Depending on how strong the Amazon patent is, no online retailer outside the Amazon system can offer this advantage to its customers.<\/p>\n[\/et_pb_text][et_pb_button _builder_version=”3.0.89″ button_text=”Read more” button_url=”https:\/\/qz.com\/1143096\/amazon-may-have-patented-the-next-big-thing-in-online-shopping\/” url_new_window=”off” background_layout=”light” custom_button=”on” button_bg_color_gradient_overlays_image=”off” button_icon_placement=”right” button_rel=”|on|on||” button_text_color=”#ffffff” button_bg_color=”rgba(73,73,73,0.61)” \/][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.0.89″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” background_color_gradient_overlays_image=”off” background_color=”rgba(255,255,255,0.61)” box_shadow_style=”preset1″ make_fullwidth=”on” custom_padding=”50px|50px|50px|50px” box_shadow_color=”rgba(255,255,255,0.3)” box_shadow_horizontal=”2px” box_shadow_spread=”8px”][et_pb_column type=”1_4″][et_pb_text _builder_version=”3.0.89″ background_color_gradient_overlays_image=”off” background_layout=”light” text_font_size=”20px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” text_text_color=”#494949″]\n

Liability for Links, Embedding and Sharing – Copyright and Data Protection<\/span><\/h2>\n

Every day we set up links, divide contributions into social networks or embed videos on our own websites. Good to know what’s legal and what’s not. Attorney Dr. Thomas Schwenke explains the principles of sharing and embedding, also deals with data protection aspects and offers a checklist for a quick overview of the possible liability for links, shares or embeddings.<\/p>\n[\/et_pb_text][et_pb_button _builder_version=”3.0.89″ button_text=”Read more” button_url=”http:\/\/drschwenke.de\/haftung-fuer-links-embedding-und-sharing-urheberrecht-und-datenschutz\/” url_new_window=”off” background_layout=”light” custom_button=”on” button_bg_color_gradient_overlays_image=”off” button_icon_placement=”right” button_rel=”|on|on||” button_text_color=”#ffffff” button_bg_color=”rgba(73,73,73,0.75)” \/][\/et_pb_column][et_pb_column type=”3_4″][et_pb_image admin_label=”Shelf with books as a symbol for legal texts and jurisprudence” src=”https:\/\/www.lotsofways.de\/wp-content\/uploads\/2017\/12\/buecher.jpg” alt=”Shelf with books as a symbol for legal texts and jurisprudence” _builder_version=”3.0.89″ show_in_lightbox=”off” url_new_window=”off” background_color_gradient_overlays_image=”off” use_overlay=”off” always_center_on_mobile=”on” force_fullwidth=”off” show_bottom_space=”on” \/][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.0.89″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” background_color_gradient_overlays_image=”off” background_color=”rgba(255,255,255,0.78)” box_shadow_style=”preset1″ make_fullwidth=”on” custom_padding=”50px|50px|50px|50px” box_shadow_color=”rgba(255,255,255,0.3)” box_shadow_horizontal=”2px” box_shadow_spread=”8px”][et_pb_column type=”3_4″][et_pb_image admin_label=”Tired woman suffers from content shock” src=”https:\/\/www.lotsofways.de\/wp-content\/uploads\/2017\/12\/muede-frau.jpg” alt=”Tired woman suffers from content shock” _builder_version=”3.0.89″ show_in_lightbox=”off” url_new_window=”off” background_color_gradient_overlays_image=”off” use_overlay=”off” always_center_on_mobile=”on” force_fullwidth=”off” show_bottom_space=”on” \/][\/et_pb_column][et_pb_column type=”1_4″][et_pb_text _builder_version=”3.0.89″ background_color_gradient_overlays_image=”off” background_layout=”light” text_font_size=”20px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” text_text_color=”#494949″]\n

The Content Shock: Why more and more content is not the solution<\/span><\/h2>\n

Companies create content in real-time. But there’s not much to help: the more content companies move into social networks, the less users react to it. Experts speak of “content shock”. This makes it more difficult than ever to gain attention and commitment. An exciting contribution to this is the in-depth examination of content trends. Is there really a so-called “content shock”? What does he look like? What are the implications for content marketers and content strategy?<\/p>\n[\/et_pb_text][et_pb_button _builder_version=”3.0.89″ button_text=”Read more” button_url=”https:\/\/www.businessesgrow.com\/2017\/11\/28\/content-marketing-sustainable” url_new_window=”off” background_layout=”light” custom_button=”on” button_bg_color_gradient_overlays_image=”off” button_icon_placement=”right” button_rel=”|on|on||” button_text_color=”#ffffff” button_bg_color=”rgba(73,73,73,0.61)” \/][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.0.89″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” background_color_gradient_overlays_image=”off” background_color=”rgba(255,255,255,0.61)” box_shadow_style=”preset1″ make_fullwidth=”on” custom_padding=”50px|50px|50px|50px” box_shadow_color=”rgba(255,255,255,0.3)” box_shadow_horizontal=”2px” box_shadow_spread=”8px”][et_pb_column type=”1_4″][et_pb_text _builder_version=”3.0.89″ background_color_gradient_overlays_image=”off” background_layout=”light” text_font_size=”20px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” text_text_color=”#494949″]\n

12 important SEO metrics to focus on<\/span><\/h2>\n

It’s fascinating how many SEO metrics there are. Most of the measurements we should focus on can be captured with Google Analytics and the Google Search Console. But which metrics are the most important to follow? This article presents the most important ones from a subjective point of view. It encourages you to delve deeply into analytics and find out which data is most useful for measuring SEO success.<\/p>\n[\/et_pb_text][et_pb_button _builder_version=”3.0.89″ button_text=”Read more” button_url=”https:\/\/searchengineland.com\/12-most-important-seo-metrics-to-monitor-285190″ url_new_window=”off” background_layout=”light” custom_button=”on” button_bg_color_gradient_overlays_image=”off” button_icon_placement=”right” button_rel=”|on|on||” button_text_color=”#ffffff” button_bg_color=”rgba(73,73,73,0.75)” \/][\/et_pb_column][et_pb_column type=”3_4″][et_pb_image admin_label=”Voltmeter – measuring instrument” src=”https:\/\/www.lotsofways.de\/wp-content\/uploads\/2017\/12\/voltmeter.jpg” alt=”Voltmeter – measuring instrument” _builder_version=”3.0.89″ show_in_lightbox=”off” url_new_window=”off” background_color_gradient_overlays_image=”off” use_overlay=”off” always_center_on_mobile=”on” force_fullwidth=”off” show_bottom_space=”on” \/][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Reading tips about content and digital strategy, 2017\/12\/01: Amazon patented video discount, link tips from the lawyer, SEO metrics and the ‘Content Shock’.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[604],"tags":[],"class_list":["post-147082","post","type-post","status-publish","format-standard","hentry","category-reading-tips"],"_links":{"self":[{"href":"https:\/\/www.lotsofways.de\/en\/wp-json\/wp\/v2\/posts\/147082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lotsofways.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lotsofways.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lotsofways.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lotsofways.de\/en\/wp-json\/wp\/v2\/comments?post=147082"}],"version-history":[{"count":0,"href":"https:\/\/www.lotsofways.de\/en\/wp-json\/wp\/v2\/posts\/147082\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.lotsofways.de\/en\/wp-json\/wp\/v2\/media?parent=147082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lotsofways.de\/en\/wp-json\/wp\/v2\/categories?post=147082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lotsofways.de\/en\/wp-json\/wp\/v2\/tags?post=147082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}