{"id":146966,"date":"2017-11-04T16:52:50","date_gmt":"2017-11-04T15:52:50","guid":{"rendered":"http:\/\/www.lotsofways.de\/reading-tips-of-the-week-03-11-17\/"},"modified":"2017-11-04T16:57:39","modified_gmt":"2017-11-04T15:57:39","slug":"reading-tips-of-the-week-03-11-17","status":"publish","type":"post","link":"https:\/\/www.lotsofways.de\/en\/reading-tips-of-the-week-03-11-17\/","title":{"rendered":"Reading tips of the week 03.11.17"},"content":{"rendered":"[et_pb_section bb_built=&#8221;1&#8243;][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;3.0.85&#8243; background_layout=&#8221;light&#8221;]\n<p>Every day I discover some very interesting news on the web, and I think: Why should I not share these findings with readers of the Lots of Ways blog and thus also the e-mail newsletter?<br \/>\n[\/et_pb_text][et_pb_accordion _builder_version=&#8221;3.0.85&#8243;] [et_pb_accordion_item _builder_version=&#8221;3.0.85&#8243; title=&#8221;Facebook Groups: The Glimmer of Hope for Organic Reach?&#8221; use_background_color_gradient=&#8221;off&#8221; background_color_gradient_start=&#8221;#2b87da&#8221; background_color_gradient_end=&#8221;#29c4a9&#8243; background_color_gradient_type=&#8221;linear&#8221; background_color_gradient_direction=&#8221;180deg&#8221; background_color_gradient_direction_radial=&#8221;center&#8221; background_color_gradient_start_position=&#8221;0%&#8221; background_color_gradient_end_position=&#8221;100%&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221; background_size=&#8221;cover&#8221; background_position=&#8221;center&#8221; background_repeat=&#8221;no-repeat&#8221; background_blend=&#8221;normal&#8221; allow_player_pause=&#8221;off&#8221; text_shadow_style=&#8221;none&#8221; text_shadow_color=&#8221;rgba(0,0,0,0.4)&#8221; box_shadow_style=&#8221;none&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.3)&#8221; box_shadow_position=&#8221;outer&#8221;]\n<p>In the past, before social networks were hip, every small niche had its forum on the web. Some of these forums have tens of thousands of active users. From the restoration of cars to dog training.<\/p>\n<p>Today Facebook groups have replaced these niche forums. This is great from the user&#8217;s point of view, because you can participate in 30 groups at the same time and everything runs on your Facebook newsfeed.<\/p>\n<p><a href=\"https:\/\/inboundrocket.co\/blog\/how-facebook-groups-can-help-you-increase-your-organic-reach\/\" target=\"_blank\" rel=\"nofollow noopener\">More information<\/a><\/p>\n[\/et_pb_accordion_item][et_pb_accordion_item _builder_version=&#8221;3.0.85&#8243; title=&#8221;Field test: Facebook sends pages to the siding in several countries&#8221; use_background_color_gradient=&#8221;off&#8221; background_color_gradient_start=&#8221;#2b87da&#8221; background_color_gradient_end=&#8221;#29c4a9&#8243; background_color_gradient_type=&#8221;linear&#8221; background_color_gradient_direction=&#8221;180deg&#8221; background_color_gradient_direction_radial=&#8221;center&#8221; background_color_gradient_start_position=&#8221;0%&#8221; background_color_gradient_end_position=&#8221;100%&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221; background_size=&#8221;cover&#8221; background_position=&#8221;center&#8221; background_repeat=&#8221;no-repeat&#8221; background_blend=&#8221;normal&#8221; allow_player_pause=&#8221;off&#8221; text_shadow_style=&#8221;none&#8221; text_shadow_color=&#8221;rgba(0,0,0,0.4)&#8221; box_shadow_style=&#8221;none&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.3)&#8221; box_shadow_position=&#8221;outer&#8221;]\n<p>The Facebook Explore Feed will be launched worldwide this week. Most people around the world can see it in their bookmarks and discover new content here. But in Slovakia, Sri Lanka, Serbia, Bolivia, Guatemala and Cambodia it works differently: All contributions from pages are moved to the Explore Feed. In the main newsfeed there are now only friends and sponsored contributions. Yes, you log in to Facebook and can only see posts from your friends and ads. No posts from Facebook pages. You must click Browse feed to view posts from pages.<\/p>\n<p><a href=\"https:\/\/medium.com\/@filip_struharic\/biggest-drop-in-organic-reach-weve-ever-seen-b2239323413\" target=\"_blank\" rel=\"nofollow noopener\">More information<\/a><\/p>\n[\/et_pb_accordion_item][et_pb_accordion_item _builder_version=&#8221;3.0.85&#8243; title=&#8221;Let&#8217;s send our newsletters in plain text!&#8221; use_background_color_gradient=&#8221;off&#8221; background_color_gradient_start=&#8221;#2b87da&#8221; background_color_gradient_end=&#8221;#29c4a9&#8243; background_color_gradient_type=&#8221;linear&#8221; background_color_gradient_direction=&#8221;180deg&#8221; background_color_gradient_direction_radial=&#8221;center&#8221; background_color_gradient_start_position=&#8221;0%&#8221; background_color_gradient_end_position=&#8221;100%&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221; background_size=&#8221;cover&#8221; background_position=&#8221;center&#8221; background_repeat=&#8221;no-repeat&#8221; background_blend=&#8221;normal&#8221; allow_player_pause=&#8221;off&#8221; text_shadow_style=&#8221;none&#8221; text_shadow_color=&#8221;rgba(0,0,0,0.4)&#8221; box_shadow_style=&#8221;none&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.3)&#8221; box_shadow_position=&#8221;outer&#8221;]\n<p>How gross! Someone has tested all kinds of e-mails: onboarding e-mails, email sales, webinar invitations, newsletters, product updates &#8211; and so on. Result: Emails without HTML worked better by getting away. The simple, unstyled e-mails led to more openings, clicks, answers and conversions. Answers to welcome e-mails have tripled. Opening rates plus 30-35%.<\/p>\n<p><a href=\"https:\/\/www.gkogan.co\/blog\/dont-design-emails\/\" target=\"_blank\" rel=\"nofollow noopener\">More information<\/a><\/p>\n<p>&nbsp;<\/p>\n[\/et_pb_accordion_item][et_pb_accordion_item _builder_version=&#8221;3.0.85&#8243; title=&#8221;Remembering what we read&#8221; use_background_color_gradient=&#8221;off&#8221; background_color_gradient_start=&#8221;#2b87da&#8221; background_color_gradient_end=&#8221;#29c4a9&#8243; background_color_gradient_type=&#8221;linear&#8221; background_color_gradient_direction=&#8221;180deg&#8221; background_color_gradient_direction_radial=&#8221;center&#8221; background_color_gradient_start_position=&#8221;0%&#8221; background_color_gradient_end_position=&#8221;100%&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221; background_size=&#8221;cover&#8221; background_position=&#8221;center&#8221; background_repeat=&#8221;no-repeat&#8221; background_blend=&#8221;normal&#8221; allow_player_pause=&#8221;off&#8221; text_shadow_style=&#8221;none&#8221; text_shadow_color=&#8221;rgba(0,0,0,0.4)&#8221; box_shadow_style=&#8221;none&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.3)&#8221; box_shadow_position=&#8221;outer&#8221;]\n<p>Why is it the case that some people seem to read a book once and can remember every detail for life, while others barely remember the title a few days after reading it? The answer is simple, but not easy. It&#8217;s not about what we read. Passive readers forget things almost as quickly as they read. Active readers, on the other hand, retain most of what they read. Here are some tips.<br \/>\n<a href=\"https:\/\/www.farnamstreetblog.com\/2017\/10\/how-to-remember-what-you-read\" target=\"_blank\" rel=\"nofollow noopener\">More information<\/a><\/p>\n[\/et_pb_accordion_item] [\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p><div class=\"et_pb_row et_pb_row_0 et_pb_row_empty\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div> Every day I discover some very interesting news on the web, and I think: Why should I not share these findings with readers of the Lots of Ways blog and thus also the e-mail newsletter? In the past, before social networks were hip, every small niche had its forum on the web. Some of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":146964,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>Jeden Tag entdecke ich einige sehr interessante News im Web, und ich denke: Warum sollte ich diese Fundst\u00fccke nicht mit den Lesern des Lots of Ways Blog und damit auch des E-Mail-Newsletters teilen?<\/p><p>Gute Idee oder nicht? Ich freue mich ggf. auf Feedback. Evtl., wenn es gut ankommt, wird daraus ein regelm\u00e4\u00dfiges Format.<\/p><p>Ich bitte explizit auch um Feedback von den Abonnenten des E-Mail-Newsletters zum Blog. Ist es positiv oder eher \"zu viel\", diese Lesetipps zu erhalten?<\/p><p><\/p><h3>Was ich diese Woche spannend fand:<\/h3><ol><li><strong>How Facebook Groups Can Help You Increase Your Organic Reach<\/strong><br \/> <a href=\"https:\/\/inboundrocket.co\/blog\/how-facebook-groups-can-help-you-increase-your-organic-reach\/\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/inboundrocket.co\/blog\/how-facebook-groups-can-help-you-increase-your-organic-reach\/<\/a><\/li><li><strong>Biggest drop in Facebook organic reach we have ever seen<\/strong><br \/> <a href=\"https:\/\/medium.com\/@filip_struharik\/biggest-drop-in-organic-reach-weve-ever-seen-b2239323413\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/medium.com\/@filip_struharik\/biggest-drop-in-organic-reach-weve-ever-seen-b2239323413<\/a><\/li><li><strong>Don't Design Your Emails<\/strong><br \/> <a href=\"https:\/\/www.gkogan.co\/blog\/dont-design-emails\/\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.gkogan.co\/blog\/dont-design-emails\/<\/a><\/li><li><strong>How to Remember What You Read<\/strong><br \/> <a href=\"https:\/\/www.farnamstreetblog.com\/2017\/10\/how-to-remember-what-you-read\/\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.farnamstreetblog.com\/2017\/10\/how-to-remember-what-you-read\/<\/a><\/li><\/ol>","_et_gb_content_width":"","footnotes":""},"categories":[604,535],"tags":[],"class_list":["post-146966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reading-tips","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.lotsofways.de\/en\/wp-json\/wp\/v2\/posts\/146966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lotsofways.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lotsofways.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lotsofways.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lotsofways.de\/en\/wp-json\/wp\/v2\/comments?post=146966"}],"version-history":[{"count":0,"href":"https:\/\/www.lotsofways.de\/en\/wp-json\/wp\/v2\/posts\/146966\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lotsofways.de\/en\/wp-json\/wp\/v2\/media\/146964"}],"wp:attachment":[{"href":"https:\/\/www.lotsofways.de\/en\/wp-json\/wp\/v2\/media?parent=146966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lotsofways.de\/en\/wp-json\/wp\/v2\/categories?post=146966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lotsofways.de\/en\/wp-json\/wp\/v2\/tags?post=146966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}