{"id":146776,"date":"2017-09-07T14:49:39","date_gmt":"2017-09-07T12:49:39","guid":{"rendered":"http:\/\/www.lotsofways.de\/checklist-social-media-competence-fields\/"},"modified":"2017-09-07T14:53:42","modified_gmt":"2017-09-07T12:53:42","slug":"checklist-social-media-competence-fields","status":"publish","type":"post","link":"https:\/\/www.lotsofways.de\/en\/checklist-social-media-competence-fields\/","title":{"rendered":"Checklist social media competence fields"},"content":{"rendered":"[et_pb_section bb_built=&#8221;1&#8243; background_image=&#8221;https:\/\/www.lotsofways.de\/wp-content\/uploads\/2010\/05\/man-walking.jpg&#8221; parallax=&#8221;on&#8221; custom_padding=&#8221;200px||200px|&#8221; _builder_version=&#8221;3.0.63&#8243;][et_pb_row parallax_method_1=&#8221;off&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; border_style=&#8221;solid&#8221; _builder_version=&#8221;3.0.69&#8243; text_font_size_tablet=&#8221;51&#8243; text_line_height_tablet=&#8221;2&#8243; header_font_size_tablet=&#8221;51&#8243; header_line_height_tablet=&#8221;2&#8243;]\n<h1 class=\"padded-title\"><span>Checklist<\/span><br \/>\n<span>social<\/span> <span>media<\/span><br \/>\n<span>competence<\/span> <span>fields<\/span><\/h1>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_post_title _builder_version=&#8221;3.0.63&#8243; title=&#8221;off&#8221; meta=&#8221;on&#8221; author=&#8221;on&#8221; date=&#8221;on&#8221; date_format=&#8221;d.m.Y&#8221; categories=&#8221;on&#8221; comments=&#8221;on&#8221; featured_image=&#8221;off&#8221; featured_placement=&#8221;below&#8221; parallax_method=&#8221;on&#8221; text_orientation=&#8221;left&#8221; text_color=&#8221;dark&#8221; text_background=&#8221;off&#8221; border_style=&#8221;solid&#8221; \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;3.0.69&#8243; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; border_style=&#8221;solid&#8221; text_font_size_tablet=&#8221;51&#8243; text_line_height_tablet=&#8221;2&#8243; header_font_size_tablet=&#8221;51&#8243; header_line_height_tablet=&#8221;2&#8243;]\n<p>An excerpt from my book <a title=\"Kostenlose 22-seitige Leseprobe aus Social Media Relations (PDF)\" href=\"\/?p=4202\">Social Media Relations<\/a>, updated in June 2014 and again in July 2017.&nbsp;You should note the checklist for social media competence fields when hiring junior staff in corporate communications. What should press spokespersons and PR consultants have in the future as far as social media are concerned?<\/p>\n<h3 class=\"padded-text\"><span>Checklist: Social media competence fields<\/span><\/h3>\n<ul>\n<li>knowledge of the most important social networks and social media platforms on the web and the rules of the game<\/li>\n<li>Overview of the current hypes in content marketing. Should companies design content in a &#8220;serious&#8221; way or should they design content in the same way as on click-bait portals? Reach in social media versus reputation. Do we want to compete with our brand vehemently. co just to produce social media reach? <\/li>\n<li>overview of the topic-relevant communities that deal with topics relevant to their own organisation on the web, including forums or discussion groups<\/li>\n<li>Knowledge in the area <a title=\"Reputation Management\" href=\"https:\/\/www.lotsofways.de\/en\/online-reputation-management\/\">Online Reputation Management<\/a>. How do you protect brands and people on the web and in social media? How can the relevance, dynamics and reach of escalations on social media platforms be assessed in a comprehensible way on the basis of defined processes and criteria? <\/li>\n<li>Practice in communicating with bloggers, Twitter users, forum members<\/li>\n<li>strong personal network to the relevant multipliers in these communities<\/li>\n<li>knowledge of unwritten laws, taboos and mechanisms of action in the Social Web<\/li>\n<li>a solid, trustworthy Google profile (personal brand)<\/li>\n<li>Overview of content management systems and tools for blogs, Twitter and social media platforms<\/li>\n<li>Practice in Content Management<\/li>\n<li>knowledge of image processing<\/li>\n<li>motion picture affinity<\/li>\n<li>Basic knowledge of digital photography<\/li>\n<li>excellent PC knowledge<\/li>\n<li>Networking competence<\/li>\n<li>Experience in event management<\/li>\n<li>Conception practice<\/li>\n<li>Textsecurity<\/li>\n<li>Basic knowledge of crisis PR<\/li>\n<li>Basic knowledge of copyright and personal rights<\/li>\n<li>Basic knowledge of Marketing<\/li>\n<li>knowledge of the tools for optimising paid reach campaigns in social networks, e. g. <a href=\"https:\/\/www.lotsofways.de\/en\/facebook-ads\/\">Facebook Ads<\/a><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"Fantasie ist auch ein Social-Media-Kompetenzfeld (Foto: cydonna, photocase)\" src=\"https:\/\/www.lotsofways.de\/wp-content\/uploads\/2010\/05\/phantasie.jpg\" alt=\"Fantasie ist auch ein Social-Media-Kompetenzfeld (Foto: cydonna, photocase)\" width=\"131\" height=\"200\"\/><\/p>\n<p><em>Fantasy is also a field of social media competence. (Photo: cydonna, photocase)<\/em><\/p>\n<p>In addition, there are the requirements resulting from the classical public relations activities.<\/p>\n<p>What&#8217;s missing? What&#8217;s exaggerated? What&#8217;s too narrow-minded?<\/p>\n<p>What should it look like, the ideal candidate for social media management in corporate communications?<\/p>\n<p>I am looking forward to comments! Also, it&#8217;s a pleasure to update this post in June 2014 and July 2017.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;3.0.63&#8243; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; border_style=&#8221;solid&#8221;]\n<h4 class=\"padded-text\"><span>Do you have any questions about the social media competence fields?<\/span><\/h4>\n<p>We will be happy to help you in a personal conversation.<\/p>\n[\/et_pb_text][et_pb_button _builder_version=&#8221;3.0.63&#8243; button_text=&#8221;Contact&#8221; button_url=&#8221;\/kontakt\/&#8221; url_new_window=&#8221;off&#8221; button_alignment=&#8221;left&#8221; background_layout=&#8221;light&#8221; custom_button=&#8221;off&#8221; button_letter_spacing=&#8221;0&#8243; button_icon_placement=&#8221;right&#8221; button_letter_spacing_hover=&#8221;0&#8243; \/][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Which abilities should press spokespersons and PR consultants have in the future as far as social media are concerned?<\/p>\n","protected":false},"author":1,"featured_media":148006,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"Ein\u00a0Auszug aus meinem\u00a0Buch <a title=\"Kostenlose 22-seitige Leseprobe aus Social Media Relations (PDF)\" href=\"https:\/\/www.lotsofways.de\/kostenlose-22-seitige-leseprobe-aus-social-media-relations-pdf\/\">Social Media Relations<\/a>, aktualisiert im Juni 2014.\u00a0Die Checkliste zu Social-Media-Kompetenzfeldern sollten Sie\u00a0beachten, wenn Sie Nachwuchs in der Unternehmenskommunikation einstellen. Was sollten Pressesprecher und PR-Berater k\u00fcnftig auf der Pfanne haben, was das Social Media\u00a0betrifft?\r\n<h3>Checkliste: Social-Media-Kompetenzfelder in der Unternehmenskommunikation<\/h3>\r\n<ul>\r\n\t<li>Kenntnis der wichtigsten Social Networks und Social-Media-Plattformen im Web und der dort geltenden Spielregeln<\/li>\r\n\t<li>\u00dcberblick \u00fcber die aktuellen Hypes im Content Marketing. Sollten Unternehmen Inhalte \"seri\u00f6s\" gestalten oder so wie auf Click-Bait-Portalen? Reichweite in Social Media versus Reputation. Wollen wir mit unserer Marke heftig.co Konkurrenz machen, nur um Social-Media-Reichweite zu produzieren?<\/li>\r\n\t<li>\u00dcberblick \u00fcber die themenrelevanten Communities, die sich im Web mit den f\u00fcr die eigene Organisation relevanten Themen befassen, dazu geh\u00f6ren auch Foren oder Diskussionsgruppen<\/li>\r\n\t<li>Kenntnisse im Bereich <a title=\"Reputation Management\" href=\"https:\/\/www.lotsofways.de\/online-reputation-management\/\">Online Reputation Management<\/a>. Wie sch\u00fctzt man Marken und Personen im Web und in Social Media?<\/li>\r\n\t<li>Praxis in der Kommunikation mit Bloggern, Twitter-Nutzern, Foren-Mitgliedern<\/li>\r\n\t<li>belastbares pers\u00f6nliches Netzwerk zu den relevanten Multiplikatoren in diesen Communities<\/li>\r\n\t<li>Kenntnis der ungeschriebenen Gesetze, Tabus und Wirkungsmechanismen im Social Web<\/li>\r\n\t<li>ein solides, Vertrauen erweckendes Google-Profil (Personenmarke)<\/li>\r\n\t<li>\u00dcberblick \u00fcber die Content-Management-Systeme und Tools f\u00fcr Blogs, Twitter und Social-Media-Plattformen<\/li>\r\n\t<li>Praxis im Content Management<\/li>\r\n\t<li>Kenntnisse in der Bildbearbeitung<\/li>\r\n\t<li>Bewegtbild-Affinit\u00e4t<\/li>\r\n\t<li>Grundkenntnisse in digitaler Fotografie<\/li>\r\n\t<li>hervorragende PC-Kenntnisse<\/li>\r\n\t<li>Networking-Kompetenz<\/li>\r\n\t<li>Erfahrungen im Event-Management<\/li>\r\n\t<li>Konzeptionspraxis<\/li>\r\n\t<li>Textsicherheit<\/li>\r\n\t<li>Grundkenntnisse im Bereich Krisen-PR<\/li>\r\n\t<li>Grundkenntnisse in Urheber- und Pers\u00f6nlichkeitsrecht<\/li>\r\n\t<li>Grundkenntnisse in Marketing<\/li>\r\n<\/ul>\r\n<h3><a href=\"https:\/\/www.lotsofways.de\/wp-content\/uploads\/2010\/05\/phantasie.jpg\"><img title=\"Fantastischer Nachwuchs! (Foto: cydonna, photocase)\" src=\"https:\/\/www.lotsofways.de\/wp-content\/uploads\/2010\/05\/phantasie.jpg\" alt=\"Fantastischer Nachwuchs! (Foto: cydonna, photocase)\" width=\"131\" height=\"200\" \/><\/a><\/h3>\r\nHinzu kommen die Anforderungen, die sich aus der klassischen Public-Relations-T\u00e4tigkeit ergeben.\r\n\r\nWas fehlt? Was ist \u00fcbertrieben? Was ist zu kleinkariert? Ich freue mich auf Kommentare! Auch gern vor dem Hintergrund, dass ich diesen Post im Juni 2014 nochmals aktualisiert habe.","_et_gb_content_width":"","footnotes":""},"categories":[536,598],"tags":[],"class_list":["post-146776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-social-media-en","category-public-relations-en"],"_links":{"self":[{"href":"https:\/\/www.lotsofways.de\/en\/wp-json\/wp\/v2\/posts\/146776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lotsofways.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lotsofways.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lotsofways.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lotsofways.de\/en\/wp-json\/wp\/v2\/comments?post=146776"}],"version-history":[{"count":0,"href":"https:\/\/www.lotsofways.de\/en\/wp-json\/wp\/v2\/posts\/146776\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lotsofways.de\/en\/wp-json\/wp\/v2\/media\/148006"}],"wp:attachment":[{"href":"https:\/\/www.lotsofways.de\/en\/wp-json\/wp\/v2\/media?parent=146776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lotsofways.de\/en\/wp-json\/wp\/v2\/categories?post=146776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lotsofways.de\/en\/wp-json\/wp\/v2\/tags?post=146776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}