{"id":145247,"date":"2013-02-20T10:15:11","date_gmt":"2013-02-20T09:15:11","guid":{"rendered":"http:\/\/www.lotsofways.de\/coca-cola-germany-social-media-strategy\/"},"modified":"2017-07-21T12:04:43","modified_gmt":"2017-07-21T10:04:43","slug":"coca-cola","status":"publish","type":"page","link":"https:\/\/www.lotsofways.de\/en\/coca-cola\/","title":{"rendered":"Digital Strategy Projects in Germany – Coca-Cola"},"content":{"rendered":"[et_pb_section bb_built=”1″ background_image=”https:\/\/www.lotsofways.de\/wp-content\/uploads\/2013\/02\/coke.jpg” parallax=”on” custom_padding=”200px||200px|” _builder_version=”3.0.63″][et_pb_row parallax_method_1=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text background_layout=”light” text_orientation=”left” border_style=”solid” _builder_version=”3.0.63″]\n

Digital<\/span> Strategy<\/span> Projects<\/span>
\nfor<\/span> Coca-Cola<\/span>
\nin<\/span> Germany<\/span><\/h1>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=”1_2″][et_pb_text background_layout=”light” text_orientation=”left” border_style=”solid” _builder_version=”3.0.63″]\n

Strategy definition<\/span>
\nbased on<\/span>
\nmany years of<\/span>
\nexperience<\/span><\/p>\n

 <\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_4″][et_pb_image admin_label=”Coke Logo” src=”https:\/\/www.lotsofways.de\/wp-content\/uploads\/2011\/12\/coca-cola-logo.png” alt=”Coca-Cola Logo” _builder_version=”3.0.63″ show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” sticky=”off” align=”left” always_center_on_mobile=”on” border_style=”solid” force_fullwidth=”off” \/][\/et_pb_column][et_pb_column type=”3_4″][et_pb_text _builder_version=”3.0.63″ background_layout=”light” text_orientation=”left” border_style=”solid”]\n

In Germany, Coca-Cola offers more than 70 products from all the segments of non-alcoholic, refreshing drinks.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″][et_pb_text _builder_version=”3.0.63″ background_layout=”light” text_orientation=”left” border_style=”solid”]\n

Bernhard Jodeleit, founder and owner of LOTS OF WAYS, supports the development of digital communication strategies by the Coca-Cola Germany communication team.<\/p>\n

The results of several client projects have been awarded with branch prizes in the fields of Public Relations (Digital Communication Awards, PR Report Awards).<\/p>\n

More details on the Coca-Cola social media and digital strategy are available in an interview on our agency blog. You will learn how Coca-Cola has been dealing with online discussions, how the company has conducted its online dialog, built a monitoring system and is preparing for the digital developments of the future: Digital Strategy of Coca-Cola in Germany<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″][et_pb_testimonial author=”Bernhard Jodeleit” job_title=”Founder and owner” company_name=”Lots of Ways GmbH” portrait_url=”https:\/\/www.lotsofways.de\/wp-content\/uploads\/2011\/11\/Bernhard-Jodeleit.jpg” background_layout=”light” _builder_version=”3.0.63″ url_new_window=”off” quote_icon=”on” use_background_color=”on” quote_icon_background_color=”#f5f5f5″ text_orientation=”left” border_style=”solid”]\n

“We are delighted by our long-term cooperation with Coca-Cola in the fields of social media and digital strategy.”<\/p>\n[\/et_pb_testimonial][\/et_pb_column][et_pb_column type=”1_4″][et_pb_testimonial author=”Patrick Kammerer” job_title=”Director Public Affairs and Communications” company_name=”Coca-Cola GmbH” portrait_url=”https:\/\/www.lotsofways.de\/wp-content\/uploads\/2012\/10\/Patrick-Kammerer-Coca-Cola-Deutschland.jpg” background_layout=”light” _builder_version=”3.0.63″ url_new_window=”off” quote_icon=”on” use_background_color=”on” quote_icon_background_color=”#f5f5f5″ text_orientation=”left” border_style=”solid”]\n

“The agency team is perfectly aware of the current Social Media trends. We rely on this within our digital strategy projects.”
\n