Reading tips of the week: 12/01/17

Reading tips of the week about content and digital strategy Amazon patents video discount, Link tips from the lawyer, SEO metrics and the ‘Content Shock’ Amazon Patents Discounts Against Consumption of Advertising Videos Amazon has patented a feature that...
Reading tips of the week 03.11.17

Reading tips of the week 03.11.17

Every day I discover some very interesting news on the web, and I think: Why should I not share these findings with readers of the Lots of Ways blog and thus also the e-mail newsletter? Facebook Groups: The Glimmer of Hope for Organic Reach? In the past, before social...

Online Reputation Management

Online Reputation Management How companies and individuals can protect their Online Reputation Online Reputation Management (ORM): The path to strategy Online Reputation Management is the process of monitoring, analyzing and controlling the Online Reputation of...